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I hope this email finds you well.
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A few days ago, people living in the Northeast area of Japan, as well as Tokyo area residents, have experienced the biggest earthquake since 2011. It was the first time I saw and felt things around me shake so much. I was powerfully reminded that Japanese nature is as fierce as beautiful.
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Living in Japan means one should adapt to one's environment and take necessary precautions to avoid being confronted with nature's most destructive aspect.
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Coincidentally, that was a common theme of two of our new interviews: Eli Sooker, a nature conservationist, taught us how to avoid being attacked by Japanese bears, and Taro Wakayama, a bamboo specialist, explained to us that bamboo is as beautiful as it can be destructive if the necessary measures are not taken.
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From a different perspective, GourmetPro's Ugo Bataillard talked to us on how foreign brands need to adapt to the Japanese culture and the Japanese consumers' needs if they want a chance to succeed in this country.
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I hope you will enjoy reading this month's articles as much as we enjoyed writing them!
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Amelie, chief editor of Kokoro Media
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Discover our full interview of Eli Sooker: The Traveling Conservationist, in which he recalls his most moving bear encounter and explains the conflicts between humans and bears in Japan. Eli also advises us on the best nature spots of Japan and gives easy tips to protect nature.
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"To enter the Japanese market, you need to be ready to run a marathon, not a sprint."
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Read GourmetPro's CEO Ugo Bataillard explain why the Japanese food and beverage market is worth pursuing, despite its numerous cultural challenges.
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"Our bamboo forest is beautiful and is the widest. Visitors can walk in the forest, touch the bamboo trees. We want people to grow to love them."
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Mr. Wakayama, the owner of the current biggest bamboo farm in Japan, tells us about what makes bamboo so unique and its links with sustainability.
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This Month's Most Read Column
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"The Covid-19-inspired shift to remote work even prompted to put the hanko on the endangered species list. I had never experienced a societal shift occur this quickly in Japan."
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Read Anthony's reflections on what he has learned about Japan and himself in 2020.
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Learning Japanese Efficiently
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It is not always easy to integrate Japanese language study into our everyday routine so that we can progress smoothly. Here are a few tips and tools to help you do so!
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Do you like to rely on technology to augment your Japanese language learning? Here are three powerful programs you will want to have a look at.
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Working from home or not, the way we prioritize our tasks may not let us study Japanese as much as we would like to.
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Read on to learn how you too can squeeze a little more studying into your daily routine.
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Everyone who studies Japanese uses different methods, techniques, and tools to achieve mastery. However, ask around, and you’ll find that most learners consistently recommend one tool in particular: digital flash cards.
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If you enjoy this email, please consider forwarding it to someone who would also appreciate it. If you were forwarded this email, you can sign up to receive it by clicking here.
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If you like what we do, you can support us by buying us a coffee (or rather, green tea). We would be grateful for your contribution!
Your donations will help us invest in our writers, technology, and more, so that we can bring you stories from the farthest reaches of Japan.
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Do not hesitate to give your opinion on this newsletter by writing to us at info-media@kokoro-jp.com.
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