Developing Diverse Communities through Municipal Marketing in Japan: An Interview with Nagareyama City Mayor Yoshiharu Izaki

I first learned about municipal marketing in the mid-2000s while I was earning my MBA in California. During that time, The City of Riverside Development Department hosted an on-campus presentation about promoting the city to businesses around the country, and the world, to create a vibrant community and increase economic activity. Upon graduating, I joined the city’s marketing team and experienced municipal marketing firsthand. Little did I know that years later, I would be talking about municipal marketing once again—this time as an immigrant in Japan. Yoshiharu Izaki has been the mayor of Nagareyama City since 2003. Located in Chiba Prefecture, Nagareyama City is famous for being the…

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